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The Art of Soup!?

December 11, 2012

AndyWarhol.Campbells005

Last week, as I was rushing through the aisles of Target, I found art in the most unexpected of places-in the canned soup aisle!

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In order to celebrate the 50th anniversary of the first exhibition of Andy Warhol’s pop art, Campbell’s  is selling tomato soup with Pop Art labels.

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Mr. Warhol was known for turning the ordinary into the extraordinary…

Andy Warhol Campbells

These tomato soup cans jumped right off the shelf (visually) among the aisles of all the familiar soup labels.  Off the shelf and into my cart…

Andy Warhol Campbells

Who wants plain ol’ soup…when you can have “soup of a different color”?!

Brilliant marketing if you ask me…

Andy Warhol Campbells

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Got to go, I have the strangest craving for a grilled cheese sandwich….

You might also like:  Everyday Art

Read more about Andy Warhol and Campbell’ Soup here

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Categories

Art Photography

Tagged

Andy Warhol Art Campbell's Soup Labels Color food photography Marketing photography Pop Art soup cans tomato soup

15 responses to “The Art of Soup!?”

  1. lucindalines says:
    December 11, 2012 at 11:20 am

    I agree the best art is found in the most ordinary places.

    1. theinboxjaunt says:
      December 11, 2012 at 1:15 pm

      and is of the most ordinary things!

  2. Magical Effects of Thinking says:
    December 11, 2012 at 11:53 am

    How fun! I had heard about this but I haven’t seen the cans. My local grocery doesn’t have them. But, I think I might have to pick some up when I find ’em. I think it shows that Campbell (or whoever the company is) has a sense of humor. Great marketing idea.

    1. theinboxjaunt says:
      December 11, 2012 at 12:15 pm

      I think they are only available at Target. I think they started selling them a few months ago-they were already discounted when I found them. I bought all eight cans they had left. I just love them!

  3. mamaraby says:
    December 11, 2012 at 1:53 pm

    They’re gorgeous. I’ve seen them at Target for awhile now and have enjoyed their sunshine-y selves on the shelf. By the way, the last line of your post might just be one of the best last blog lines. :0)

    1. theinboxjaunt says:
      December 11, 2012 at 3:57 pm

      You must have been hungry, too…for a classic pairing-to my mind, better than wine and cheese!

  4. Stephen Gott says:
    December 11, 2012 at 2:09 pm

    Just so you know

  5. apronheadlilly says:
    December 11, 2012 at 2:45 pm

    That’s awesome! I want the cans but not the soup! 🙂

    1. theinboxjaunt says:
      December 11, 2012 at 3:58 pm

      Great way to get color in the kitchen. I plan to arrange them in my kitchen after Christmas–

      1. apronheadlilly says:
        December 11, 2012 at 4:56 pm

        I have not seen any here, but I will be on the look out.

      2. theinboxjaunt says:
        December 11, 2012 at 5:48 pm

        I think they are only available at Target Stores

  6. adaisygarden says:
    December 12, 2012 at 6:46 am

    So cute!! I agree with you, this is great advertising. Hmmm…I seem to want a grilled cheese sandwich, too! 🙂

    1. theinboxjaunt says:
      December 12, 2012 at 7:06 am

      A classic pairing!

  7. Pingback: Everyday Art-Italian Style | The Inbox Jaunt
  8. Pingback: Every Day Art-Postage Stamps | The Inbox Jaunt
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    Lori Kennedy

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