Last week, as I was rushing through the aisles of Target, I found art in the most unexpected of places-in the canned soup aisle!
In order to celebrate the 50th anniversary of the first exhibition of Andy Warhol’s pop art, Campbell’s is selling tomato soup with Pop Art labels.
Mr. Warhol was known for turning the ordinary into the extraordinary…
These tomato soup cans jumped right off the shelf (visually) among the aisles of all the familiar soup labels. Off the shelf and into my cart…
Who wants plain ol’ soup…when you can have “soup of a different color”?!
Brilliant marketing if you ask me…
Got to go, I have the strangest craving for a grilled cheese sandwich….
You might also like: Everyday Art
Read more about Andy Warhol and Campbell’ Soup here
15 comments
adaisygarden
So cute!! I agree with you, this is great advertising. Hmmm…I seem to want a grilled cheese sandwich, too! 🙂
theinboxjaunt
A classic pairing!
apronheadlilly
That’s awesome! I want the cans but not the soup! 🙂
theinboxjaunt
Great way to get color in the kitchen. I plan to arrange them in my kitchen after Christmas–
apronheadlilly
I have not seen any here, but I will be on the look out.
theinboxjaunt
I think they are only available at Target Stores
Stephen Gott
Just so you know
mamaraby
They’re gorgeous. I’ve seen them at Target for awhile now and have enjoyed their sunshine-y selves on the shelf. By the way, the last line of your post might just be one of the best last blog lines. :0)
theinboxjaunt
You must have been hungry, too…for a classic pairing-to my mind, better than wine and cheese!
Magical Effects of Thinking
How fun! I had heard about this but I haven’t seen the cans. My local grocery doesn’t have them. But, I think I might have to pick some up when I find ’em. I think it shows that Campbell (or whoever the company is) has a sense of humor. Great marketing idea.
theinboxjaunt
I think they are only available at Target. I think they started selling them a few months ago-they were already discounted when I found them. I bought all eight cans they had left. I just love them!
lucindalines
I agree the best art is found in the most ordinary places.
theinboxjaunt
and is of the most ordinary things!
Comments are closed.