Last week, as I was rushing through the aisles of Target, I found art in the most unexpected of places-in the canned soup aisle!
In order to celebrate the 50th anniversary of the first exhibition of Andy Warhol’s pop art, Campbell’s is selling tomato soup with Pop Art labels.
Mr. Warhol was known for turning the ordinary into the extraordinary…
These tomato soup cans jumped right off the shelf (visually) among the aisles of all the familiar soup labels. Off the shelf and into my cart…
Who wants plain ol’ soup…when you can have “soup of a different color”?!
Brilliant marketing if you ask me…
Got to go, I have the strangest craving for a grilled cheese sandwich….
You might also like: Everyday Art
Read more about Andy Warhol and Campbell’ Soup here